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Personally, I think it is going to be pretty cool looking at the potential of these sites advertising on television and so on. Honestly, I like seeing things I have not seen previously. I guess I just notice that stuff, like the first time I saw a .ca on a truck as it was going down the interstate.
The key is to get a jump on your competition. Considering the Pizza wars and Cola wars and Beer wars, anything that will further entrench your brand into the minds of the consumers is smart. And lets face it...thus far there hasn't been anything new lately to bring that edge to the brands.
If they quit advertising for a week they would be out of business.
anyway, why are we talking about mobile again?
Had my Iphone since it first came out, and the only times I use the browser is when I need information on the fly, Bank balance, CC Balance, Store location, stuff like that.. Everything else can wait until I get home.
An Internet Ipad is a different story.. I could myself going crazy with one of those.
the ipad/tablet thing was surprising to me how much its taken off and how many people want or already use those.. i guess it shouldnt be so surprising since its smaller than a laptop but larger than a handheld. it just seemed like it wasnt much smaller than some of the thinner laptops - enough to make a huge difference anyway. you wont see me with one anytime soon - but thats just me.
it would have been interesting to see if the ipad/tablet phenomenon happened as fast if it hadn't been apple that came out with the iPad.. tablets are not a new thing but the thickness has decreased and the price point is reasonable now - the touchscreen thing on tablets has existed for a pretty long time though.
Profoundly influenced by #Bauhaus, @Nameslave unrepentantly embraces #Minimalism in his #multimedia portfolio. His early works include an experimental adaptation of Chekhov’s Cherry Orchard inspired at least partly by Robert Fripp. His totally irrelevant M.Ed. dissertation examines Organizational Culture and Change Management.
The ipad is great for around the house, when you need a bigger screen than a smartphone and you don't want to lug a laptop around. Great for internet browsing when you don't have a lot of typing to do!
Rather than sit here and describe our own habits, how about getting up from the computer, leaving the house, and experiencing what is going on outside of your realm and comfort zone?
Some still are in denial that internet is dominating the media dollars in terms of radio and print. Some are still insisting that newspapers and magazines are not in trouble.
Go to the mall, go to a college campus and you will see what they are using to surf the internet, browse the internet, and communicate with one another.
What is one of the hottest trends right now? Mobile payments. Why? Because everyone is carrying around a mobile device and merchants want to part them and their money.
Last edited by Raider; 07-10-2012 at 08:44 PM.
But there I disagree.
Not entirely, but as I will suggest, the phone, the pad/tablet, the laptop, the desktop,...
....all those are targeting the "form following function" engineering momentum.
With the exception,... the apple fanboys/girls. Everytime apple comes out with something new, the fanboys/girls think it should replace bread and toiletpaper.
But the truth is each type of device has a purpose, and if the manufacturer can make the device work in the real world,..it is a hit.
The real world doesnt change though, it just slowly evolves to the way the world addresses it.
That is why most companies have gobs of desktops, but yes, they do outfit their salesmen with iphones,... and the marketers with tablets, and all get laptops to take home.
At my house, I have them all. But I build my websites to cater to the standard, and form-fit them as needed to accomadate the traffic that visits them.
But wayy-back on topic,... the new tld's,.... it has nothing to do with any of this.
More importantly,... make it fit to "form-following-function".
Ok, they cant be. They are just dot com's, but different.
Now try stuffing that into the average head of the average internet user.
Some of the gTLD's are trendy which may not only limit their success but also a potentially short life. I have a feeling .eco and .green will have a much smaller market than others like .music.
I do believe many of the geo (.dublin, .nyc, .berlin) will be very successful. There is a viable market for them, as well as a large market.
Still, I have no fear of the new gTLD's.