I don't disagree with you about that tools business "should" use, and the potential disaster of giving control to media site owners, but those decisions were made back in 2009/2010, and you're playing violins on the deck of the Titanic at this point. The vast majority of online time shifted to facebook and twitter over a year ago.
From a business standpoint, "everyone" -IS- on fb and twitter, with the only holdouts being the very elderly or very low income, and neither of those groups are relevent as consumers.






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IMHO, of course,
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