I've been running www.heartheissues.com for about 9 months now, and quite successfully in terms of the website bringing in regular and significant (at least for a side project) income.

However, the website is a niche website in that only a certain portion of the population is interested in politics and/or current events, which are the topics of the website.

I'd like to start the planning stages of a second website with the idea of turning it into a business like with my current website. The only restrfiction i've put on it so far is that it should cover a topic with more general appeal to the overall population.

Any ideas i should consider? I thougt about a collegehumor.com type website with large amount of multimedia content, but it would be very tough to truly build up a significant amount of content from the get go.