The company I work for has a domain name we're considering letting go, and several other companies have expressed interest in the name in the past.

What do you think would be the best way to go about doing it? Auctioning it somewhere and notifying interested parties? Taking private offers? (I'd lean toward the latter.)

Since my company has a professional reputation we don't want to just stick the domain out on eBay or someplace. We may end up keeping it awhile longer, but I think it would be more worthwhile to sell it. I'm not sure others at the company realize the value it could have. If we sell it I'd also like to maximize revenue from it, of course, which is why I was thinking an auction format would be good. Any thoughts?