| Google Cracks Down on Parking Sites
Its greatest weakness is the ghost of click fraud. News based on a leaked story from Fair Isaac Corporation spread like wild fire late last week. The press release stated that Fair Isaac had been conducting a study on billable click fraud rates at Google and had found 10 – 15 % of all billed clicks to a small sampling of accounts had stemmed from invalid activity.
It appears Google is taking serious action to improve its services on many fronts. Google had begun to close “Made For AdSense” (MFA) sites on Monday, before the Fair Isacc report was publizied. Examples of MFA sites include parked domains, misspellings and faux-search engines, all of which tend to have AdSense advertising on them.
Google is sending closure notices to owners of low conversion MFA sites. Late in the week Google issued emails informing several owners of MFA type sites that their AdSense accounts are going to be terminated on June 1, according to WebmasterWorld reports.
I have not gotten an email, but this sounds like trouble lurking..
Steve |