How important is the relevancy of your URL in
SEO? For instance if I own a flower shop in NYC. Is it important to have NYCflowers.com instead of GregsTulips.com? How much consideration if any do search engines take in the URL when deciding placement?
Is it good to buy keyword variations of my domain name? Will that hurt my standings in search? I am considering buying other names but am not sure if this will hurt or help me. Thanks so much..