I have a friend who had a book published and I'm trying to help him reduce his inventory (he has a few hundred of each book).
Traffic to the site is steady but very few sales, I've incorperated the ability to pay though PayPal and I've also listed them on Amazon.com.
Sales are still very low.
Any suggestions on how to boost relevant sales? I've contacted some relevant sites but none seem interested in some advertising revenue.
I've been debating offering DNF$ for Diggs, linkbacks, and so on but I'm not sure how it would affect the site. I'm sure traffic would take a very short term jump but that's it.
The site is a wordpress blog, I ask him for frequent updates but he doesn't have too much time to write articles.
Any other suggestions? Funds are very low now. I've thought about Ad Words but, again, very little in the means of funds right now and I've heard horror stories about people's bills going from $10-$30 a month to over $12,000.
I know the main key is getting relevant traffic to the site, people who want to view his articles and buy his books.
SEO is good for searches for "His name", his name, and a few other keyword sets but not overall.