Originally Posted by MalaysiaDN

Am I right to say what you guys trying to define here are:
Internal optimisation = set up a site with TARGET KEYWORDS with RELEVANT CONTENT, use h1 for keyword, metatag, description and inbound links, anchor tags, robot/spider txt. +"good semantic coding, well chosen metatags, title tag, headings and file names for other objects."
External optimistaion = backlinks to your site

My 2 cents: don't ignore to use keyword as your domain name. it fastens the process to get high in the search.