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Better to have a small "partners" box with 10 links site-wide, or at least homepage, than to have a "links" page with 100 links.
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I would be careful about adding a box of sitewide text links. I think it's safer to make a links page(s). I wouldn't put them in the footer either.
A few reciprocal links can help, but don't overdo it.
You will see many sites with "link exchange" pages, but check the dates on those pages. They are probably older sites.
Add a blog with good content about your products/company and hunt down one-way links.