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Originally Posted by Acroplex  Yahoo just shot itself in the groin with a silver bullet. They are desperately trying to avoid getting swallowed by Microsoft, who has a big appetite and will lobby the shareholders now that the BoD declined the offer. |
No, actually this is a great move for Yahoo. Google has favored advertiser's demands over the publisher's demands for years and look how successful their ad network is. The clicks are only worth what advertisers will pay for them and when we get garbage traffic we will only pay garbage prices. Anyone with a basic understanding of free markets and internet advertising saw this move coming from miles away.
I look forward to a healthier Yahoo and the chance to increase my bid prices on those of you with traffic worth my money.
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Originally Posted by donsimon I can say I didn't see this one coming either. I expected Google to try and stop it more than Yahoo.
Donny |
Google actually put the nix on AdSense arbitrage landers in early '07 when the practice was gaining in popularity. However, their guidelines on AdWords -> YSM landers has been less strict, although slowly changing. I have no doubt this decision will be a good long term move for your business, congratulations.