Originally Posted by toria

"Dear [NAME OF EXEC]:

Would [Name of Pharmaceutical Company] like to own a marketing tool that could increase your market share and add millions of dollars to the bottom line for [Name of Drug]? You could own it in the form of a bundle of domain names, that includes [MYDOMAINNAME.COM]. It can help you differentiate your product from the others in an ever-more-crowded marketplace and help people find information about [Name of Drug], even if they can’t remember the drug name, or the name of your company. (Your competitor, Sanofi Aventis is doing something similar with ABOUTSLEEPINGAIDS.COM, SLEEPMEDICATION.INFO and SHUTEYE.COM.)"Basically, I am offering them a marketing and sales tool. I tell them that it can bring them customers even if the customer does not know the name of their product or their company. They understand those terms.

BTW, my 16 domain names (the .BIZ, .COM, .NET, .ORG, .US, .INFO, .NAME, and .MOBI for each of two different domain names) are much better and easier to remember than the ones referenced above. I also explain how buying the full set for each domain saves them the time, expense and effort to search for and acquire additional domain names to complete “the set.” Having the complete set ensures that all related web sites are unavailable to their competitors or potential detractors. This increases their value a great deal.