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Originally Posted by donsimon  NameSniper sent me a PM about these questions, so I asked him to post the questions here so that everybody could see the answers at the same time. I'll try to answer as best as I know, and Acroplex, I got a good laugh at your list. Acroplex is probably the biggest fan of Yahoo's TQ score that I know of. 
Yahoo implemented their TQ score about a year and a half ago. It is completely based on conversions to the advertiser. When you are using either Yahoo or Google they recommend that you put the conversion tracking code somewhere on your site so that they know when a conversion happens. Unfortunately not all advertisers put the code on their site and some of them that do, put it in places that nobody will ever get to. Yahoo uses about 50 categores for each domain, and each of those categories has a different conversion rate. The conversion rate is calculated from the Yahoo.com search engine. So the finance category may have a 1 in 100 conversion to have a tq of 10, but travel may have 1 in 500 for a 10. |
Thanks for the nice details.
Are they counting visitors to clicks or clicks to actual customers/buyers conversion? And does Yahoo decide appoints TQ score or advertisers?
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I have found that if you get about 100 clicks a day for about 2 weeks, you will get a TQ score, but this is based on clicks going to Yahoo, not anything else.
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Most likely on second thursday right?
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One big difference between Yahoo's TQ system and Google's Smart Pricing, is that Yahoo actually tells us what your scores are. Also the TQ scores in most cases are very accurate and they are very helpful.
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Yes, thats much more honest from Yahoo side because with Smart pricing only Google employees know how good do you perform or their advertisers know that too?
Yahoo assigns TQ score per portfolio basis, but does it mean taht I can devide my names into two separate portfolios, one with high performing names and the other with lower performance to concentrate on each of them separately and to not let my lower quality names affect my higher performing names revenue/TQ score?
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Acroplex mentioned that sex.com would have a TQ of 10, to be honest with you I bet it wouldn't. You have to think about what converts when you own a domain. One of our customers had a generic "boat" domain, and we have a way with a domain with a high volume to get a TQ on that domain by itself. The TQ for the domain was only a 1, which may no sense to me, this was a perfect domain that was getting hundreds of clicks a day. So I called Yahoo and they couldn't help, so then I started calling a few of the advertisers, and they said they loved the traffic, but nobody had bought a boat yet. So they couldn't give it a good score. Are you kidding? So sometimes advertisers are idiots. But this is a great example when sometimes a perfect domain just doesn't work with a TQ score. But I would still buy the domain in a second.
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Ok, but what can you do in case advertsiers are idiots, dont recognise a good domain names and set TQ score to 1?
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Is there a score that you should maintain? I would love everybody to have a 10. But a 7 or higher would still be good. If you have a 4 or lower, somebody will be contacting you to work on improving your score or recommending other options. |
What are those options, to optimize the name to make the CTR higher?