Quote:
Originally posted by mole
There are a lot of trusting people and businesses who use the web honestly believing that the system is ethical and above board and that no one will take the mickey out of them. |
Very true on all levels. The biggest lie on the Internet today is that everyone needs to have a website up to benefit their brick and mortar business-- y'know, just for the sake of having it there and nothing else. Real opportunity is often traded with vacuous
"you just need to have this >insert product here< to compete" salesmanship. I was reading Michael Hammer's "The Agenda" and particularly found his comments about consumers being force-fed "products" and not "solutions" interesting.
"Is there adequate scam-protection for PPC clients" can be as important topic as "Can exhorbitant prices for PPC ever be justified?" I think the former is more of a provider-by-provider basis than the latter (which seems to deal with larger groups of examples, and actually includes the former question as part of its scope).
If someone told me Brand-X PPC provider charged Brand-Y company ( makers of Product-Z:SRP $1,000 ) of product/service Categorey-C $25 for each click-thru to their website from Brand-X's Search Engine results, I would find that interesting. Often times with basic examples, the devil might be in the details of how its being done (and as Sys said, the ROI).
REALNAMES, can you name a few of these PPC providers charging $25 or so? I'd like to look through any literature they had. If nothing else, food for thought. Some interesting points.
Thanks.
\\ WIZ //