randomo

Here is an actual letter I sent (with names changed), in which I tried to impress the recipient (in a non-online business) with the value of a good domain name.

[I was offering an actual one-word .com, but for the sake of this posting, I have changed the real generic term to the made-up word "widgetz".]


Dear Mr. Smith,

I am writing to offer Jones Corp. a unique and valuable property.

Your company is in the business of selling widgetz. I can offer you something that will help your business attract more attention – and almost certainly increase widgetz sales.

This item is the internet domain name Widgetz.com.

Jones Corp. can benefit in several important ways from owning this domain:

1. If you choose to, you can "brand" your widgetz business as Widgetz.com – giving that as the website address that prospects should visit. This attention-grabbing domain is easy for them to remember, encouraging them to visit your website and buy your products. It also sounds authoritative, helping prospects to see you as the leading widgetz vendor.

2. You can get visits from potential customers who, when looking for widgetz suppliers, simply type Widgetz.com into their web browsers. This so-called "type-in traffic" is a well-known and substantial practice that could bring you prospects you wouldn’t otherwise get. You could simply forward all of those prospects automatically to your current website.

3. A key benefit of owning a one-word domain that describes a product category, such as Widgetz.com, is that it can raise your standing with search engines (such as Google). When I typed "widgetz" into Google today, Jones Corp. was the 9th link listed, near the end of the second screen. People are much more likely to click on links near the top of the list, especially those on the first screen. Search engines like Google use a variety of factors to determine how the links should be ranked; one of those factors is the actual domain name. Using Widgetz.com would help Jones Corp. get closer to the top of the list, thus reaching more prospects.

I will call you next Tuesday (February xxth) to discuss this offer further. In the meantime, if you have questions, please contact me by phone ([number here]) or email ([address here]).

Sincerely,
Me

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