| Yeah, it's the same way our estimates have worked since day one. We are estimating what your RPC will be based on a historical information in your account for that domain. The numbers for a particualar domain are an average from your past 5 days for that domain. So if you only get a few clicks a day, your RPC can easily fluctuate from 10 cents a click to $3 a click depending on your keywords. It also depends on where the surfers are coming from as well. If you a click on car insurance today from somebody in the US and you get paid $5, and then tomorrow somebody goes to the same domain from Japan and the domain doesn't have car insurance on it, but mp3 in japanese, you probably won't get but 5 cents.
So estimates are just that, an estimate, Yahoo doesn't tell us what a specific click on a term will be, maybe one day, but that day isn't here yet.
The more clicks you have on a particular domain, the less likely the domain will fluctuate that much.
Donny |