Originally Posted by fab

I think the answer was given, although somewhat complex, which is not definitely.

You have two options:
1. Read through JB's post thoroughly, as well as the link,
2. Hire a lawyer, which you should do anyways if you want to TM.

Based on what I've read, which as I said, I need to review more thoroughly, you will need to associate the TM, which you as your domain name as the product server. So lets say your sight is JackFunToys.Com; your site should say -
"Jacks Fun Toys - The leader in online selling of toys and products."
"Jacks Fun Toys - The place to get toys"

You therefore associate Jacks Fun Toys with the selling of toys, and that creates a TM, which can be registered.

You would then register the TM Jacks Fun toys and not JacksFunToys or JacksFunToys.Com

Now lets see what grade I get on my law exam!