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Originally Posted by Foxo  Indeed a great sell... if they were smart, they would use YP.com in a rebranding strategy. The term yellow pages is all too branded around that cumbersome yellow book. I would take YP.com and come up with a catchy slogan that doesn't hinge on yellow or a physical item.
YP.com... we'll tell you why! 
But then again, I'm not a CEO of a multimillion dollar company. Not yet at least.... MUAAAAHHH!!!  |
Same here as I've never heard anyone refer to the Yellow Pages as "YP".