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Originally Posted by sdsinc  Too long ? Hey Icann approved .museum and .travel. 6 letters, like .europe or .africa 
BTW .eu is not for the whole of Europe, only the 27 EU member states. |
Indeed they did, i never understood .Museum. Talk about a narrow niche market.
.eu may not include every European nation, yet! But it's close enough IMHO
The .Europe TLD would be to redundant when you have .eu that is beginning to mature and becoming respectable. So where there is no need for another European TLD, the opposite is true for Asia. As fate would have it, the Asian Union can't use .AU which would be the preferred choice for a short logical and politically backed TLD. So what to do? Enter .Asia which is the natural choice and has a bigger mindshare than EU has worldwide.
.Asia does not exclude any APAC countries, but .EU does not include all EMEA countries. So .eu and .asia are both similar and different at the same time.
Nobody would seriously suggest an .EMEA TLD or .APAC TLD altough there would be logical arguments in favor for them both. It comes down to branding and global recognition. If you where director of marketing which would you choose? .Asia or .APAC vs .EU .EMEA or .Europe?
As always things are never black or white, there are gray areas in each example and none is 100% perfect. But my vote goes to .Asia
No matter what your opinion on .asia are, you could argue that .asia is as good or as useless as .eu since they both are kind of semi global TLDs. Shall i go with my country ccTLD or the regional/global TLD?
Both sides have valid arguments, but in the end what will decide any TLDs fate is if the people will take them to their hearts and use them as they use .com, net, org and even info.
Just my $0.02