NameSniper - After reading your comments it seemed to me that all of your questions were already answered. But I'll go ahead and answer each one at a time. I have have been reading too fast.
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Originally Posted by NameSniper.com  Thanks for the nice details.
Are they counting visitors to clicks or clicks to actual customers/buyers conversion? And does Yahoo decide appoints TQ score or advertisers? |
The TQ score is based on the conversions from a click to the advertiser to a conversion for the advertiser. It has nothing to do with how many hits your domains get, it's all about clicks that go from your domains to the advertisers and if it converts for the advertiser. Yahoo decides the TQ scores, not the advertisers. I would probably say that 90% of them don't realize that Yahoo and Google use that conversion tracker for calculating TQ and Smart Pricing.
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Originally Posted by NameSniper.com Most likely on second thursday right? |
Yahoo puts out scores every week, it just depends on if you have enough to get a score. I've seen some people get a score in 1 day based on their volume.
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Originally Posted by NameSniper.com Yes, thats much more honest from Yahoo side because with Smart pricing only Google employees know how good do you perform or their advertisers know that too?
Yahoo assigns TQ score per portfolio basis, but does it mean taht I can devide my names into two separate portfolios, one with high performing names and the other with lower performance to concentrate on each of them separately and to not let my lower quality names affect my higher performing names revenue/TQ score? |
On the Google, the advertisers do not know from Google how well a particular domain converts. Yahoo does not assign TQ scores on a portfolio basis, it's on an account by default. There are ways that I could possible get it on a portfolio or domain basis, but it's not something that we really like to do. The TQ system was not designed to be able to game it by putting some domains in the bad portfolio and others in the good portfolio. Since Yahoo doesn't provide us domain level TQ scores, it's hard to say what is good and what is bad.
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Originally Posted by NameSniper.com Ok, but what can you do in case advertsiers are idiots, dont recognise a good domain names and set TQ score to 1? |
Who says advertisers are idiots? Aren't they the ones paying us? Are they idiots for paying us? Or are you saying they are idiots for not understanding where to put their conversion tracker?
In the example I gave before, I couldn't really argue with the advertiser, that's what they considered to be a conversion, even though a conversion to them was about $75,000.
Here's another example, I have a friend that owns the domain of a former "file sharing" site. He gets about 50,000 hits a day, about 8-10k clicks a day and if he has the domain with us or any Yahoo based company he always gets a TQ of 1. If he sends it to a Google based feed, I think after smart shaving hits him he owes the parking company money, and after about 2 weeks they ask him to leave. What's wrong with the domain? Absoutely nothing. Pefect targeted traffic. One small problem, they all want something for "free". So the conversions are horrible. What can this person do, I told him to do some type of review site for all of the current file sharing sites. He did and it's doing very well now. The trick was now the surfer knows that they aren't getting something for free anymore and can make that decision beforehand.
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Originally Posted by NameSniper.com What are those options, to optimize the name to make the CTR higher? |
These options are things that your account manager will talk to you about. We look at all of your domains and try to find the ones that are causing the most problems and we focus on them. It could be as simple as changing the keyword, changing the colors, or maybe even asking you to remove certain domains if we can't do anything to improve the scores.
Hope all of this helps.
Donny