| When considering the cost of advertising per print media numbers start looking a little different.
To run a full page color ad in a popular magazine that has millions of subscribers for 1 month can run around $15,000 - $30,000 USD
now run that ad for x 12 months = $180,000 - $360,000
now do that in a few more popular publications and that ads up to the price of the name.
A few magazine ads is only a very small portion of a company's adverts budget for such an industry.
start piling on TV, Radio, and Adwords etc...the advertising budget grows and growns.
The name shouldn't need more than a full blow campaign for more than a year before the site/domain name is a household name.
Then they can pull back some from the advertising and allow all the media, bloggers, affiliates?, take up the slack.
Last edited by cursal; 12-27-2008 at 04:59 PM..
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