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Originally Posted by PokerPie  They are worth what they would go for at auction.
A domain is an asset, like anything else you buy for your business. Do you think this business would have willingly overpaid for office space? No, they would want to buy it at market rate. Do you think they would overpay for their supplies? Or their employees? No, they want them at market rate (or less). So why should they pay grossly more than market rate for this 7 figure asset? They shouldn't. They are stupid, plain and simple.
Somebody should add this domain to 'the greater fool theory' wikipedia article, because the only way they'd ever turn a profit on selling this domain (once they have to, because they go bankrupt making decisions like this) is to find somebody even dumber than they are. Unlikely though, I think this domain has reached the end of the stupidity train. |
It's a company that bought it - they are going to use it for business purposes. It really seems you think domains are only the property of domain resellers - and what a closed-minded attitude that is!
Cursal's post explains the business end. I'm also guessing you have never paid for real print/tv advertising in your life. Such a domain will pay for itself in a short time.
And if you think auction prices are the benchmark of domain pricing I've got a bridge to sell you.