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Originally Posted by drbiohealth Any idea if IDN names would ever take center stage in india |
The experience elsewhere suggests that people, given the option will always access the Internet in their native tongue, whether or not they are English Literate.
India is late in developing IDN because of the huge amount of work required to standardise Indic scripts into Unicode. The Indian languages have only recently been indexed by the major search engines, and the amount of web content in these languages is comparatively small.
At, the moment Internet use in India is very much focused on a Elite Class, who are very comfortable accessing the Internet in English. The Indian Government, however, recognises that to widen access to the Internet use of local languages and the adoption of IDN are critical.
HIndi, is the most obvious language to get involved with because it has the largest number of speakers. We have, however, invested in some of the other languages as you can still get the very best keywords. We believe we have the equivalent of Sex.com in some. We have extended into Bengali, Urdu, Punjabi, Gujarati, Marathi, Telugu, Tamil and Kannada.
Your main consideration in whether to invest in these languages is whether you believe India to be a Homogeous English Speaking country, or one with a diverse cultural and linguistic background. If you want to invest the time is now. The best keywords won't be there forever!
Best Regards
Dave Wrixon