Duke

I am not taking away from their value Real. When I say they are vastly over-rated I mean that what is vastly over-rated is the notion that type-ins are the only way to go and are the only names worth having. There is more than one way to skin an internet cat.

I put my music collectible site online in 1997 to help promote my retail store. The name is not a type-in name by any stretch of the imagination but it is a nice descriptive name fitting the business that people can remember. With search engine placement, being in the Yahoo directory, hyperlinks on other sites etc..the domain has been extremely profitable with gross sales just into six figures year in and year out.

Certainly newbies will use type-ins more until they build up a set of bookmarks and they constitute one market. But there is also a vast and profitable (and I would say larger) market of experienced internet users who virtually never type in a name and extension. There is value in type-in names for sure...but you don't have to have one of the very few names that really attract type-ins to have a lot of success on the internet.

You do want a really solid memorable name that fits your business and it helps to know how to promote a business, build a website and build a clientele. If you don't know how to do that you can always hire someone who does.

Glamorama I have posted a number of names in recent days that have received nice appraisals here - even though .US isn't even ready for resale yet, things like PhotoCenter.us. Just use the search function and you can look all of this up.

Real with that many .US regged so early on I truly envy your position. With the new kids.us law requiring the government to spend millions to promote .us to both kids and their parents (that is the exact language of the bill) you are sitting on a Goldmine.

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