Originally Posted by Kamloops

What is the company name?

Include your company name. Evidence suggests slogans fare better when it comes to customer recall if they incorporate the company or product name. Wolf Group New York, an ad agency with such clients as Häagen-Dazs and Miracle-Gro, tested consumer recognition of 19 tag lines that were part of successful, long-running advertising campaigns backed by hundreds of millions of dollars. Each of the top-five brands in the survey included the product or advertiser's name, while none of the bottom 10 did. For example, Visa's slogan, "It's everywhere you want to be," was familiar to 70 percent of respondents, but only 15 percent could correctly identify who the advertiser was . On the other hand, the tag line "Like a good neighbor, State Farm is there," experienced practically universal recognition.