Here is my take on the subject.
Say you have >
www.urlpick.com/dnfnews.html
and you have > dnfnews.com
you can set the dns of >
www.dnfnews.com to "frame" >
www.urlpick.com/dnfnews.html
when someone types in
www.dnfnews.com > they will be taken to >
www.urlpick.com/dnfnews.html
but be sure to set the page title to "dnfnews.com"