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Originally Posted by hiOsilver  Well, after setting up my Yahoo search to pay up to $.25 per click for search, my Yahoo support person encouraged me to bid $.10 for content ads. Of course, with all of the negative publicity about click fraud, and with there being more likelihood of click fraud on content ads than on search ads, this seems like a reasonable strategy for most advertisers: Bid less for content ads. |
This is exactly logical for the advertiser. As a big time advertiser, I can tell you there is nothing more than an efficient market taking place in PPC bids. Yahoo generally does a poor job of policing click fraud and provides little transparency into publisher landing pages.
When I am able to target the exact domains I want to advertise on, and your traffic doesn't get mixed in with garbage hitbot visitors, you'll see a big increase in your RPC. When that happens, I won't need to play the "averages" game on Yahoo, and pay $.10 for good & bad traffic. I'd rather pay $.20 for good traffic and $.00 for the garbage.