publicity stunt much, that there manual is a waste of time their site is not even properly optimized, heck they don't even rank for any of their weak keywords let alone their main ones.
Ah and right before i posted this I decided to bother reading the reviews here, $500 says that last one was done by their company to buffer the blow to their credibility, or what's left of it.
http://www.reviewcentre.com/reviews173641.html