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Old 11-20-2008, 11:34 PM   #2 (permalink)
thebutler
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Branding and traffic

If their websites are already top in SERPs for those terms they might not see the value. Shockabsorber.ca is not a real type in type of domain.

Plus you have to realize that these companies place a HUGE-HUGE value in their own brand name. Buying domain names to build them up is not in their interest. It could dilute their brand name. But some companies do see the value because I remember an article about some hotel chain buying some .com names.

The perfect fit for some .ca domains are new companies that are building up their company combined with an online sales model. Thats the perfect mix.

Maybe shockabsorber is a bad example but something like naturalvitamins.ca (some already reg'd it-FYI) would be a better example.
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