sport a contest!
get people to write about how they would improve
www.dummymockupsite.com
or.....
for inclusion in the drawing get someone to make a change in a website or css and return it up that grows from idea to full fledged website after every body has done one little thing.
or...
start a running association blog "what drives your personal keyboard traffic to new sites"
an interesting discussion about what techie domainers practice for personal browsing versus stated keyweord search search engine
seo blih bluh blah
a good prize:
the dealio at godaddy is a 1.99 domain name and 2 months free hosting! (Godaddy $3.99)
a nice start for newbies too. (maybe godaddy will donate for sponsor ad?)
or a free reg somewhere!
we domainers be thrifty, if you offer it millions will come.