| New google update ( a few days ago )..check your stats..is your traffic down ? then you probably lost some rankings in the update.
OR if your traffic is about the same then you may have had a good advertisers leave .. OR .. whatever market you are in a rates may have dropped if your product/service is out of season,,
could be one of many or more than one variable.. look at your traffic stats , look at ad rates (is it costing less for the advertiser? ) ..
Until Google ads more backend features to adsense you need to do more leg work your self.
good luck.. |