| Arbitrage KILLS PPC.
I've seen companies and individuals make four to six figures DAILY on arbitrage, buying shit traffic and pumping it at google, which was more than happy to cash in on it and rape their advertisers. This is being done to this day.
For those of you that are blind, anything that hurts the advertisers, hurts the PPC business, and sooner rather than later, advertisers will realize this and start putting their money into something that won't rob them blind. Please don't tell me what a great job you're doing saving advertisers money by buying clicks from some half *** source and sending it to someone who pays more for them, expecting to get quality traffic but getting crap instead.
Bold move on Yahoo's part. I applaud them for it.
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