Quote:
Originally Posted by Kamloops  Personally I think YP sounds stupid. Not a good choice at all.
It sounds like Why Pee? |
Nintindo was similarily criticized when they released the WII that sounds like "wee" ... and yet they've sold many millions of units.
A more pressing problem with short acronyms, especially two letter and less, is they often lack any meaning to most people with some rare exceptions.
I know of numerous companies that have tried rebranding (as opposed to just redirection use only) themselves with a two or three letter acronym and later drop that idea in favor of a longer name that people better recognize.
Ron