| There are a lot of inexperienced people charging "pennies" for content writing and just as many inexperienced content purchasers paying them for their work.
I myself charge $40 per 500 words and $75 per 1,000 for general writing assignments. My clients are companies and individuals who require top-notch written content that distinguishes their content from the masses. I also take on specialized work like copy writing, technical documentation, brochures, etc where I would quote the client based on the amount of work involved.
How much you charge really depends on your level of expertise and who you are seeking as a potential client.
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