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Originally Posted by alanj878  You guys are not looking at the business potential here you are only looking at domaining mechanics. Okay this guy probably advertises on his site Uisng adsense or someother publisher(maybe affialiate program too) Since his keywords are configured for banking he gets a lot of traffic from these keywords.BankRate Might have an advertiser channel with whatever publisher he uses. Meaning that alot of his traffic is converting for bankrate probobaly on the traffic benefits it might be cheaper than 10 years using a middle man like google or yahoo paying for the traffic |
This is the core of it, imo...
This deal is a perfect illustration, I reckon, of how to align a domain to a specific market - and, leverage value into it.....A much better End User sales template for us to follow than Rick Schwartz's 'over-hype' razzmatazz sales approach.
The value of this traffic model for Bankrate could end up being 20 times what they paid over the next 5-10 years...Good deal for them - Great deal for the seller.
The domain owner has done this brilliantly, imo...
Good luck to him...
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