| There are two major domains in this market, the singular and the plural. Everything else is second class.
The plural is already gone and so this is the ONLY one left. Accordingly, the sky is the limit as to what it may bring.
Prestige and branding will make this domain extremely appealing for many many parties, all being end users. This is not targetted at resellers. What a domain means to an end users is not within the realm of the resellers and reresellers (Those that aim to sell to resellers).
There are many major players in this market and all established ones would kill for this domain.
MyID has many of these companies already on board and if the others are reached, it's anyone's guess of how much this domain may fetch. I would expect this to easily go for $xxx,xxx unless all players have serious cash shortage and that's something I doubt to be the case. Remember there was no bidding war on the plural and so it may have actually gone cheaply. Again it's anyone's guess what the end price will be.
I just checked and the reserve is marked at above $50k which does not tell much. It could be $50001 or $500k. So we may see for example a $400k bid and reserve still not met.
This will be an extremely interesting auction to watch and I surely hope this domain breaks all records. The domain market has taken a huge plunge with the economy and such sales may end up jumpstarting a recovery. |