DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars - View Single Post - Do you realize how much people pay for PPC and its possible negatives?

**mole** · 08-25-2002, 01:33 AM

PT Barnum all over again.

Some webmasters and sysads are so desperate to impress the boss with being first on the search listings or pulling the traffic in they will do anything - hoping that this excessive inefficiency will be buried in a file somewhere collecting dust. You'd be surprised how few companies actually have a clue or a disciplined backend to correlate PPC clicks with ROI. If World.Com can do it, what do you think a desperate small fry in the computer room in a business will resort to.

This is not a theoretical discourse on the clinical applications and efficiencies of PPC, but rather an audit of the dirty tactics and human failings so prevalent in the REAL WORLD today.

08-25-2002, 01:33 AM	#22 (permalink)
mole DNF Addict Last Online: 05-28-2008 04:06 PM iTrader: (1) Join Date: May 2002 Posts: 6,715 DNF$: 858 Location: Tonga Country:	PT Barnum all over again. Some webmasters and sysads are so desperate to impress the boss with being first on the search listings or pulling the traffic in they will do anything - hoping that this excessive inefficiency will be buried in a file somewhere collecting dust. You'd be surprised how few companies actually have a clue or a disciplined backend to correlate PPC clicks with ROI. If World.Com can do it, what do you think a desperate small fry in the computer room in a business will resort to. This is not a theoretical discourse on the clinical applications and efficiencies of PPC, but rather an audit of the dirty tactics and human failings so prevalent in the REAL WORLD today. __________________ If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties. Sir Francis Bacon