Originally Posted by DTalk

This is the core of it, imo...

This deal is a perfect illustration, I reckon, of how to align a domain to a specific market - and, leverage value into it.....A much better End User sales template for us to follow than Rick Schwartz's 'over-hype' razzmatazz sales approach.

The value of this traffic model for Bankrate could end up being 20 times what they paid over the next 5-10 years...Good deal for them - Great deal for the seller.


The domain owner has done this brilliantly, imo...

Good luck to him...

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