draggar

My impression from the OP is that this is a hypothetical thread. The OP isn't asking about his domain, more or less if we owned one, how would we go about selling it.

Say you owned cars.com - how would you go about selling it? Would you just start contacting the CEOs or CIOs of Ford, Chrystler, Honda, Kia etc.. letting them know you own the domain and was looking to sell it?

Some people like to shy away from auction houses - some claim that only resellers partake in them which is not the fact - remember Cowboys.com? An actual attorney for the Dallas Cowboys bid on the domain (his winning bid was later recanted when he realized he was bidding 1/1000th of what the actual bid was) but this proves two points:

1) Yes "end users" do participate in some domain auctions.
2) Many end users, even large companies, don't realize the value of domains (the above mentioned had a top bid of what, $170,000 when he thought he was bidding $170??).

This can make it hard for them to put a price tag on a domain. Most would jump at the opprotunity to get a 30 second ad during the super bowl for $1M but wouldn't want to spend $1M on the same level of domains (like cars.com). Sure, the superbowl ad will view to millions of people but how many are looking to buy a car? At least with cars.com you get (and this is a pure guess) thousands of people a DAY going there AND looking for a car or cars (if it wasn't an established site - why else would they be going there?).

Education is the hardest point, especially in this economy. Companies are hoarding their pennies and very few still understand the potential AND benefit of a good (or even great) domain name.

Yes, Focus is one of the more educated members here and contributions like the one he did here (as well as several others!) make the forums well worth it (which is why, when I first joined, upgraded from platinum to exclusive within a month of joining).

That's a great strategy!

1 < n <= ∞

__________________