Here's something to unfold:
http://www.apple.com/webapps/travel/boroughsmobi.html
One of DNF's own members now has his site featured on Apple.
Wish I could say that I taught him everything I know but I know about as much as programming as many of you know about .mobi (oooooo, that one is going to hurt).
Anyways, wonderful site, great app, and great collaboration.
Yes, .mobi is iPhone friendly.