Thread: Less.com
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Old 07-07-2008, 01:04 AM   #29 (permalink)
ksinclair
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You can first see what the existing traffic wants. PPC stats will show that.

It could be a social network. People can go there to use less of a lot of different things in life - less fuel, less food, less money to buy things, etc.

But if its mainly about less money then its one more discount website, and that would seem uninteresting. It should have something more compelling than just saving money, to differentiate you.

Tying it to global warming, about using less resources, and making it a social network, could be interesting. You might find a lot of advertisers were interested in getting involved.

Kevin
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