| TMs are granted to protect consumers in the commercial market. Since you had not commercialize the word, you won't be afforded any protection. Know if you actively used in a commercial environment, that is a different story. Unfortunately, ideas are stolen all the time, it's the ones who make the effort that benefit. As an example, most of us heard the word threepeat (at least those who follow sports). It is thrown around all the time. what people don't know is the word is a registered mark owned by Pat Riley which he coined during the MJ Bulls years. So every shirt or item with threepeat, Pat gets a cut. As a side note, he also registered "fourward".
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