| 1. Write really good sales letter. Describe all the benefits the buyer gets upon reading the book(s). Put down some fears too (what will happen if the surfer reading the ad will not buy the book/visit the site).
2a. With the letter ready, hire professional PPC (Adwords & others) consultant to run ad campaign. Setting up the right ads and monitoring the campaign will cost about $200. These money are definately worth spending because of effectiveness of the CPS you'll get.
2b. If you don't want to outsource ad campaign, you should first learn at least the basics of PPC advertising yourself BEFORE draining the first dollar down the PPC stream. I recommend Perry Marshall's AdWords guide (find it yourself, it is worth its cost).
PPC advertising is the only reliable way to get guaranteed motivated traffic at reasonable cost. All the other traffic generating techniques either bring in loads of junk traffic or cost enormous amounts of money.
Hope this helps.
P.S. What's the topic(s) of these book(s)? |