| Business and advertisers have been sloooooooooooow to get it with domain names, even in .com, so I'm not surprised .ca is in the same boat. Some companies do own good generics, like cheese.ca is owned by a Canadian cheese company. Coke uses icoke.ca, Pepsi uses pepsiaccess.ca I think. Many just use their own trademark name, or a silly phrase, for example gotmoremilk.ca, instead of getting a true generic. I agree with butler, that newer companies that aren't well known can benefit most with a memorable generic domain name, and are more willing to try new strategies to get market share.
As for shock absorbers, people might be more inclined to type in 'car parts' or something like that. Shock absorbers might be too specific a product, Canadian tire sells thousands of items and can't get the domain for each item, if they went this route they'd probably try to get more category type phrases or products that sell in high volume, like tires.ca, patiofurniture.ca, gardentools.ca, hockeyequipment.ca and so on. |