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Old 10-31-2005, 03:49 PM   #3 (permalink)
Rubber Duck
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Re: Local Character Adwords explode in Japan

Quote:
Originally Posted by Edwin
Yes, adwords has been strong here for quite a while. But there's not yet the depth that there is in say the US. What I mean is that the obvious keywords have plenty of ads, but minor stuff has none at all whereas in the US and Europe people have delved more widely in search of cheaper ads. This will probably change soon enough, but right now there seem to be very few "expert" players running Adwords campaigns here.

BTW, here are a few more strong ones...

ローン loan 70
キャッシング "cashing" (another way of saying loan, but specifically loans taken out on a special bank card) 69
生命保険 life insurance 38
Fully accept what you are saying.

The list provided only relates to domains that we own.

The thing about Adwords in Japan is not so much where it has arrived, but how quickly it has come from nearly nowhere. The depth has increased by about 4 fold in about a month. One presume there is additionally breathed as well. OK, it is not like US and Europe but at this rate it will not be long! Also, from an IDNers perspective the almost instant acceptance of Japanese Keywords in this context is very gratifing.

Best Regards
Dave Wrixon
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