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Old 03-04-2006, 11:32 PM   #3 (permalink)
mole
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Re: Click Fraud Article

I think people are starting to understand that click fraud is very rampant with domain parking sites which have nothing to offer apart from advertiser links, in the high 50%+ range. These are not normal click-bots, but very sophisticated programmes.

Be careful of "traffic", as the article points out, you can use services like Fakezilla to boost any domain to sex.com traffic levels.

This came from AdAge recently;

‘Total crap Web sites’
Marketers say sham Web sites, set up for the sole purpose of collecting money by linking to the engines’ networks, present further headaches. “The number of total crap Web sites is ridiculous,” said Greg Boser, president, WebGuerrilla, a search-marketing consultancy. These affiliate partners “don’t convert,” he said. “When we remove all those links from engine partners, our clients’ conversion rate is the same. The affiliate partners just serve to line the [pockets] of the search engines.”
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Last edited by mole; 03-05-2006 at 02:23 AM.. Reason: Automerged Doublepost
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