| Friday (Today), Saturday and Sunday will be low because of the holiday weekend in the US. Now as far as the RPC decline, on 5/28 we started adding some of our own direct advertisers especially to some of our markets where we didn't have much coverage. This did cause a decent size drop in our overall RPC, but we had more coverage and our CTR went up because of this.
But since about mid April we have seen a drop about 10% across the board.
Donny |