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Originally Posted by namestrands
Now answer this.. would your client of paid you if you were sending them homeless bums and kids.. or where you given a brief as to the type of person to target?
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Yes and no. They were qualified in a sense that they had bought car before and had some sort of credit history whether that was good or bad. In any business it's a numbers game. The more people you have on the lot the more applications you will take and the more cars you will sell.
Don't get me wrong I do understand where you're going and it's quite obvious we didn't drag bums off the street. Those "targeted users" who will type in a domain name are internet savvy people and those are also the type of people who will shop around for the best deal. Just as in the car industry. Those people with the best credit are going to "wheel and deal."
Lets throw another senario out there for you to ponder over.
In a pay-per-sale senario who decides which company gets top positioning? Different companies will want the same keyword, selling a different product and offering different % of that products sale. What happens when the company that has top positioning in your keyword is the least paying per sale? If the provider gets some sort of reward for positioning how does that help you the traffic provider? Wouldn't a company spend their money on getting positioning and decrease their per sale %?
Isn't that the whole point of PPC in reality to get good positioning under a keyword over playing the optimization game?