Interesting Scenario.. and I am sure there are many answers.. however we just dont know how it will work. And its not something I will worry about, let the advertisers fight over my traffic
as long as a domainer I get the best deal.. and speaking from and advertiser then I agree its a numbers game as if I can pay one 1% over my competitor I should make enough sales to drive the bottom line wholesale price of the product down..
As a domainer.. I get a better deal and I dont have a three way split. I take a bigger share of the pie and rightly so.
PPC was the next best thing to email marketing.. I know if I send out 1 million emails I will get at least 2% return in sales.. however the Cost of Ownership on email marketing is minimal.. PPC prices are being driven up by fraudsters and competitors, now its not only the advertisers but its the affilliates that are also out bidding the actual trademark owners for there own products.. so not only are they loosing out to themselves they are having to pay an affiliate for the pleasure