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Originally Posted by spanno  if I had a million dollar domain name I'd let a broker who knows what they are doing handle it rather than trying to save myself commision asking in forums what I should do |
Don't worry, I doubt there'd ever be a time where you would be in the position of asking this question, but I do appreciate your advice. I'm simply looking to cover all bases, with suggestions from people who have either been in this position themselves, or those who haven't but who still have a creative mind...
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Originally Posted by Focus The real question here that maybe some people are missing is how to reasonably arrive at the million dollar valuation to begin with so that you maybe have somewhat of a reasonable price expectation going in and don't waste your time and the time of many others trying to sell what you THINK is a million dollar domain. |
I agree with everything you say Focus. Of course, it's important to separate 'domain' from 'domain that has been developed in to a business', because the two are very different things.
So, in the example of domain-only, there are really only two value types: traffic/revenue domains and branding/perception names. Traffic/revenue names have an established multiple, and in that sense are more akin to a business sale.
Branding names, arguably, require more of a 'leap of faith' but at the million dollar level these domains should provide the prospective purchaser with many millions of dollars worth of quantifiable and real value.
Can we talk about the strategies for both?
..and does anyone have an opinion on whether BUSINESS DEVELOPMENT contacts at a firm are better, or more appropriate, than CEO contacts?