JMJ

Unfortunately the middleman is gambling on your future instead of solving the problem. If you want to eliminate the "trademark owners" from having to pay for their keyword thats the simplest solution. Reinventing the wheel isn't. If a company can't take the competition they shouldn't be in business. If you want to combat the fraudsters then again reinventing won't solve it. As I said earlier they just become the advertisers and won't pay you for the sale.

Personally I don't know what goes on behind the closed doors of the PPC providers but there is a term used "shaving." Do you think they are shaving your traffic or shaving the bill they send the advertiser?

In a per sale senario the middleman and I don't know whats going on behind the advertisers door. Will they be doing shaving of their own? Do you think they will shave your pay check or will the suck up their loses?

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